We are disrupting traditional operating models and value chains.
Where everyone along the value chain wins...
What we do
What is Upstreaming?
Upstreaming is forming long-term partnerships, typically 3 to 7 years, between retailers and manufacturers. Partners align goals, share profits, and commit to minimum annual volumes. This transparency and shared reward structure incentivizes both parties to reduce supply chain costs.
Retail category assessment
We work with our retail partners to identify & prioritize categories that are suitable for Upstreaming.
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We combine data driven methods using category metrics with qualitative information arising from discussions with merchant teams to identify opportunities.
Stage 1: Upstreaming Assessment
Value chain analysis
We provide a comprehensive assessment of the end-to-end value chain, identifying areas of risk and opportunity.
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We then define must-have manufacturing capabilities to support a best-in-class private label program.
Stage 2: Building Partnerships
Identifying and selecting manufacturers
We identify a list of suitable manufacturers using our internal database. We then conduct a series of assessments and visits, covering manufacturing & supply chain capability, to company culture and financial health, to inform the most suitable partners.
Partner negotiations and contract
We structure a win–win partnership between retailer and manufacturer by truly appreciating the requirements of each side. We negotiate the best deal under a clean room environment, ensuring confidentiality is respected. We then build a fully costed business model, set-up contractual terms and facilitate final binding agreements.
Transition management
Once an agreement is signed, we map out all necessary processes and actions for a successful transition.
We coordinate internal stakeholders and manage the critical path to meet requirements and expectations, guaranteeing a seamless market launch.
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Stage 3: Transition and Governance
Value chain optimisation and new growth opportunities
We continuously assess the value chain to identify and implement improvement initiatives. Leveraging our broad network of partners across multiple categories, we identify synergies for long-term cost savings.
These savings can be reinvested to enable further growth, enhance value chain capabilities, unlock efficiencies or deliver improved product ranges.